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PROJECT · FINANCE & ANALYTICS

Apple vs Microsoft — Financial Workbook

A comparative deep dive into two of the biggest names in tech, built as an interactive Excel workbook that surfaces KPIs, trend lines, and long-term performance differences.

Excel modeling Fundamental analysis Tech sector

Workbook overview

The workbook pulls together key financial metrics for Apple and Microsoft, then presents them in a consistent, side-by-side structure. It’s designed for exploring how each company behaves over time rather than just looking at a single snapshot.

What’s inside

  • Revenue, margins, and profitability over time.
  • Valuation metrics and comparative ratios.
  • Visualizations for trends rather than one-off numbers.
  • Structure that makes it easy to extend as new data arrives.

Intent

This started as a way to practice building clean, explainable financial models without hiding logic behind macros or opaque tooling. It sits at the intersection of engineering thinking and fundamental analysis.